London celebrates 100th birthday of McVitie’s biscuits

The Lastminute.com London Eye became an imposing tribute, with a 360 degree rotating projection of the beloved cookie.

Tower Bridge exhibited a rolling showree with a vibrant explosion of balloons, fireworks and confetti, while County Hall did the same with an impressive exhibition of scenes celebrated.

Tribute tribute in London Eye Patea the digestive centenary events (Image: Joe Piper/Pinpep) The amazing show marked the beginning of a series of hundred celebrations in honor of the cookie that has been in the heart of tea breaks, celebrations and everyday moments throughout the country during a century.

With approximately 80 million packages sold every year in the United Kingdom, Mcvition chocolate digestives are the originals and remains the best.

Light screens and chocolate delights on Mark Biscuit’s 100th birthday (Image: Joe Piper/Pinpep) In fact, in 2024, more Mcvitions chocolate digestive packages were sold than any other brand cookie.

Nina Sparks, vice president of the supply chain and responsible for the entire Mcvition chocolate digestive trip for Pladis UK, owner of McVations, said: “I have worked with the Mcvition chocolate digestives for 27 years and at that time and in Condol.

“It is a cookie that the nation until its heart 100 years ago and has remained the favorite of the nation for decades.

“At that time, thousands of people have built, their career around this wonderful cookie and my gratitude have worked in the last 100 years to accumulate their quality, consistency and delight: it deserves their time in the center of attention.”

The ambitious projections took eight weeks of meticulous planning and precision mapping to sew the images that celebrate the original cookie with the unique structure of each point of reference, making use of the Hologue projection technology and Holáze Vanguardia.

Celebration projections honor a century of the favorite cookie of Great Britain (Image: Joe Piper/Pinpep)

The celebrations will also include the opening of a unique conceptual store in downtown London, this May, offering fans an immersive experience.

The chocolate experience Digestives of Mcvition will consent to fans with the opportunity to experience their favorite chocolate cookie as never before through a collection of unique spaces.

Wait delicious and unexpected creations of Mcvitions Chocolate Digestives, works of art Astos, essential merchandising and much more.

The conceptual store is free and will open under the lights, Piccadilly Circus, London from Friday, May 2 to Monday, May 5.

Nina Sparks continued: “The celebrations are not just for us.

“They are for all those who have bought and enjoyed Mcvition chocolate digestives in the last 100 years.

“The McVition Digestive Chocolate Experience provides an opportunity for fans of chocolate digestive to celebrate us.”