The channel, first launched in 2014, will be replaced by ITV perhaps in June, based on the popular test and the Games of the United Kingdom of ITV, the bosses say.
The Shake-up will make ITV2 at the home of the television reality series linked to the brand, such as the Housewives of Cheshire and Real Housewives franchises, which are currently broadcast on ITVBE.
In a press release, issued today (April 16), ITV says: “Towie and Rhoch join a rich calendar of return formats, including Love Island and Big Brother, and new exciting commissions that are aligned in ITV25 in 2025 in 2025
“Subone will be hurt” 👀 #Pente Sunday, 9pm at Itvbe and Itvx pic.twitter.com/bldx25ue1e
– The only way is Essex (@onlywayissex) March 28, 2025
“The supply of supercharged ITV2 also includes animated comedies (Family Guy), original commissions (G’wed and Transaction), films of great success and factual entertainment of younger bias, such as the perfection price of Olivia Attwood, which are also also” “” “.” “” “” “” “” “” “” “” “” “” “” “” “”
The transfer to ITV2 marks a return home for Towie as part of its 15th anniversary, since it initially debuted its first 12 series in ITV2.
The next new commissions include a meeting for the Sam Faiers and Billie Shepherd brothers in Sam & Billie: Sister Law (produced by Potato, part of Itv Studios).
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The series marks Sam’s return to television for the first time since 2021, when he moved away from the successful Itvbe Sam & Billie: The Mummy Diaries series.
ITV went on to declare: “As emblematic commissions of its Itv2 transmission home, ITV will withdraw the Itvbe brand from its portfolio in June 2025.
“ITV plans to use the channel groove as ITV questionnaire, based on the popular and leader of ITV United Kingdom Game programs, and the success and learning of the fast channels of ITVX.”
According to the observation of statistics, ITV2 is currently the most watched digital channel in the United Kingdom for young people aged 16 to 34, also home to the tastes of Love Island and Big Brother.