Steelseries is one of the most important names in PC games, particularly with respect to electronic sports peripherals. Now it will become part of the GN group, a supplier of intelligent auditory collaboration, audio and video solutions. The Steelseries CEO has welcomed the acquisition, saying that the agreement will accelerate its growth and assured hardware fans that Steelseries will continue to be an independent commercial unit of GN.
You are probable that it is not a family with GN Group, but an impression was founded 150 years ago and this Danish company currently markets its ‘listening more, doing more and being more’ solutions through brands such as summary, interton, jabra, Blueparr. The Gn Group CEO, René Svendsen-Tune, said he has a great admiration for steels and his team, and that together they will continue advancing thanks to the “industry definition innovation.”
Steelseries has been in business for about 20 years and has advanced in electronic sports and games “with world -class products and software, according to its CEO, Ehtisham Rabbani. The existing leadership team and organization will be maintained in place, as an independent business unit of GN Group. Rabbani must expect a better financing, distribution, R&D resources or other useful GN resources, since it seems that it now accelerates with confidence.
GN probably sees the electronic sports business as lucrative and complementary for its current brand and technologies portfolio. One must remember, Steelseries has good associations with several systems manufacturers. Moreover, it is possible that steels have some useful brands that will be good for the Gn Group portfolio, such as the 3D Audio Specialist Nahimic and the manufacturer of Kontrolfreek game controllers accessories, both acquired in 2020.
GN Group will pay approximately US $ 1.2 billion for Steelseries, and the agreement is expected to close at some time next year, provided that regulators approve it.
The last Steelseries product reviewed in Bit-Tech was the exceptional steels’ arctis pro +gamedac.
