Fiveran has signed an agreement to acquire the reverse census of the ETL company, to deliver the data movement platform first to the end for the AI era ‘.
Fiveran, based in California, is a leading global player in the data movement, with its EMEA headquarters located in Ireland. Its list of customers includes main brands such as OpenAi, LVMH, Pfizer, Verizon and Spotify, with whom it works to centralize the data of SAAS application, databases, files and other sources in cloud destinations, including data lakes.
He has now signed an agreement with Census, a company that specializes in Inverse ETL, data activation and operational analysis. Fiveran says that the agreement means that it will be the only fully managed platform that allows companies to move governed, automated and real -time data in all their systems of origin of the pile from data platforms and return to the commercial application decision.
Reverse ETL is the data synchronization process directly from a data warehouse or data lake on commercial platforms such as sales CRMS and advertising platforms. The acquisition is being financed through a combination of cash and capital, while exact terms have not been revealed. The end of the acquisition is subject to the usual closure conditions.
“This is an exciting moment for Fiveran, and even more for our customers,” said George Fraser, CEO or Fiveran. “For years, our most strategic customs told us that they are also due to access to their real -time data with Fiveran, not only centralization in a warehouse. With the census, we are satisfying that need.”
Founded in 2018 and based in San Francisco, the census currently uses about 200 people. The census team will join Fiveran as part of the acquisition, and the co -founder and CEO Boris Soss will join the executive team to help lead the company’s data activation strategy.
“What companies really need is the ability to put to work the modeled and trustworthy data, within the tools that their equipment uses every day, in real time,” said Solas. “Fiveran has long established the standard for simplicity and reliability in data movement, and by joining forces, we are creating the most complete and reliable platform for operational analysis and activation of AI.”
The Census Agreement marks the third acquisition of Fiveran, after its 2021 hvr purchases, which added the capture of business grade capture and teleport data, which became the basis of the synchronization of Fivetran teleportation. Fiveran recently exceeded $ 300 million in annual recurring income.
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