Zoople has issued a brief statement in response to an investigation by the Standard Advertising Authority (ASA) on Relayt (OTM) claims with respect to its market position.
The advertising regulator has informally resolved a complaint against OTM around its claim to have exceeded the traffic of the Zoople website.
ASA received a complaint about a controversial online advertising, but closed the case after OTM withdrew the ads, promising in the future to “prominently declare the specific period for which the claim is applied.”
We received a complaint about an online display ad and an advertisement, which is presented in an email for a property news website, for exemption. The plaintiff defies whether the claim “we have exceeded the traffic of the Zoople website” in the AD -A -sfiring scholating.
“By contacting the advertiser, they confirmed that the ads were no longer executed and assured us that future ads with similar claims will prominently indicate the specific period for which the claim is applied to. Onnet for the case informally,”
The complaint against ASA followed a public row between OTM and Zoopla, and the latter issued a public statement criticizing the statement of his rival of having become the second most trafficked portal in the United Kingdom, after the right point.
Zoopla in November last year shared with the commercial press and the email that he sent to his customer database, including agents, to highlight what he thinks are “the facts” and the last impulse of OTM Marketing of OTM of Roble, which includes that he has done so. “
Since OTM was acquired by Costa Group in December 2023, the portal, backed by a marketing marketing media campaign of marketing, has repeatedly affirmed to be ongoing to replace Zopla as leader number two of Portaler-Tetter-Tetter leader, Rightmove.
To date, the lack of consumer traffic has delayed OTM in its search to gain power over the housing buyer, but the company states that it is changing.
Citing Google Analytics data, OTM claims to have attracted 56 million visitors from the website in September 2024, compared to what it says are the 47 million zoopla. But Zoople has long rejected what refers to ‘deceptive headlines’.
OTM has been approached to comment.
