Spicerhaart has signed some unusual recruits: 10 avatars that will be used to share the experience in company properties and market vision.
The company commissioned the video technology leader of Synthesia to build a radio package that includes hyperrealist avatars and advanced content generation tools.
Avatars will face a variety of video content, from local market updates for customers, to comprehensive training modules for the Spicerhaart Academy Training Center.
The Estate Agency Group, which recently presented its new video application, is using avatars to free their expert sales teams for qualified work to sell and leave the properties.
Dr John Mackenzie, Head of Marketing for the Spicerhaart Group, Said: “We are excited to be livering ai to add value for Our customers and drive Our Business forward. Our Fixed Mine of Dates and Expertise ABOUT What and Trends, Whate, People, People, People, People and Trends, What to Help People, People, People and Trends, and Trends, and Trends, and Trends, and Trends, and trends, trends, trends, tendencies, tendencies, tendencies, trends, and tendencies of the Delts delts tendencies, which is what toy and trends, and delts trends, and tendencies of data trends
“We wanted to produce more information to complement our tours in the house, but we did it because to move our expert real estate agents from the key elements of their work, that a human we deliver better to 100%, so we turn to the AI.
“Our AI solution will release them for face -to -face interactions in which humans are brilliant, where they talk to people in steps of doors, assessment meetings, showing houses or negotiating the best price for a supplier.”
The actors are being hired to provide voice and likeness for avatars, while the synthesia platform is used to write scripts, produce video components and distribute content on YouTube, social networks and internal channels.
Nine of the avatars will receive regional accents, which are aligned in terms of location, gender and ethnicity with the brands of real estate agencies of the group in its branch network throughout the United Kingdom. The tenth Avatar will be a clone of the founder and president of Spicerhaart, Paul Smith, created to share his more than 30 years of industry wisdom throughout the business.
Dr. John Mackenzie said: “Paul has many techniques, suggestions and advice that he is trying to teach people in the business, but his time is valuable. Now we can produce a script of his words and his avatar will deliver videos at the training center of the Spicerhaart Academy. It will be perfect every time and Paul does not have to be there in person.
This last initiative underlines Spicerhaart’s commitment to combine avant -garde technology with a reliable personal service, improving both the property trip for customers and professional development for employees.
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