Introduction
In an era where content and experience are at the forefront of brand identity and audience engagement, few figures stand out as distinctly as Claire Takamatsu:. As the Senior Vice President and Head of Live and Experiential at HARTBEAT, Takamatsu has redefined how audiences interact with culture, technology, and entertainment. Her portfolio reflects a keen eye for innovation, narrative-driven production, and seamless execution across global platforms.
Early Beginnings and Career Path
Claire’s career journey began with a passion for storytelling and cultural impact, leading her into the world of creative production. Her path wasn’t linear—it was forged through curiosity, tenacity, and a commitment to crafting unforgettable experiences. From her early work in boutique creative agencies to her leadership roles in world-renowned entertainment companies, she quickly made a name for herself as a force in live production.
Takamatsu’s dynamic approach has brought her to helm experiential campaigns for top-tier brands including Disney, HBO, Netflix, Nike, Heineken, Tiffany & Co., Shiseido, Uber Eats, and more. Each project is marked by a signature blend of bold creativity, cultural fluency, and logistical precision.
Leadership at HARTBEAT
Currently serving as SVP & Head of Live and Experiential at HARTBEAT, the global media company founded by Kevin Hart, Claire oversees a wide spectrum of events and productions—from immersive brand activations to large-scale live shows.
Under her leadership, HARTBEAT has amplified its presence in the live entertainment space, collaborating with partners such as Meta, Complex, Warner Bros., and the City of Miami. Claire’s influence extends from concept to execution, ensuring each activation aligns with broader storytelling goals while resonating authentically with diverse audiences.
Defining the Future of Experiential
What sets Takamatsu apart is her belief that experience is the new medium of storytelling. “We live in a world where people crave connection and immersion,” she noted in a recent panel. “My work is about building those bridges—between a brand and its audience, a story and its moment.”
Her projects often blur the lines between digital and physical spaces, utilizing AR/VR, spatial design, and interactive elements to create truly multidimensional experiences. The result: unforgettable events that spark conversation, share culture, and drive community engagement.
Notable Projects
Claire’s résumé boasts an impressive slate of events—from brand pop-ups during Coachella with Goldenvoice, to high-profile red carpet premieres, to culturally rooted neighborhood takeovers. Each production is underpinned by her understanding of both creative vision and operational strategy.
One of her standout projects includes a global brand activation for Old Spice, which mixed humor, heritage, and modern design into an immersive, sensory journey. Another, a limited-time exhibition for Tiffany & Co., transformed a traditional retail space into a dreamscape of light, luxury, and legacy.
Impact and Recognition
Beyond the events themselves, Claire’s influence lies in how she shapes teams and environments. Colleagues praise her for her collaborative spirit, her strategic foresight, and her unwavering attention to both creative integrity and executional excellence.
In a field where many chase trends, Claire creates culture.
Conclusion
Claire Mara Takamatsu is more than a producer—she is a cultural architect. As the boundaries between entertainment, technology, and community continue to evolve, she stands at the forefront, transforming ideas into impactful experiences that leave lasting impressions.
Whether on the streets of Miami, inside a pop-up museum in LA, or behind the scenes of a Netflix premiere, Takamatsu’s work continues to remind us that the best stories aren’t just told—they’re lived.