Spring beauty trends are in full force on LTK.
Chief among those dominating the creator commerce app, which generates $5 billion in annual sales of beauty, fashion and home products, is “glowy makeup,” searches for which spiked more than 1,400 percent in March.
This surge drove subsequent traffic for products like Milk Makeup’s Hydro Grip Hydrating Gel Skin Tint, which launched in February as a counterpart to the brand’s bestselling primer of the same franchise, as well as Makeup by Mario’s Hydrating SuperShine Lip Gloss. That launched last December and was the single most-shopped beauty product on LTK in March.
“The three key trends we’re seeing across the top-performing products are glowy makeup, clean beauty and spring beauty,” said Ally Anderson, senior director of insights and strategy at LTK, indicating Patrick Ta’s flush-boosting Major Headlines blush duo as a key beneficiary of the latter trend.
Ouai’s Melrose Place Eau de Parfum was on top as far as fragrance goes, though the entire category saw a 300 percent month-over-month increase in searches in March. Lip stains, meanwhile, saw a 90 percent search spike, with TikTok-viral Wonderskin’s Wonder Blading Lip Stain Masque taking the top spot among them.
Italian beauty indie D’Alba’s white truffle-infused serum-spray — which sells more than 10,000 units a month on Amazon — also made its way to the top 10. More broadly, searches for face mists as a whole grew 1,900 percent in March.
In no particular order, the 10 top-trending beauty products on LTK in March, as measured by growth in search and clicks.
