Digital Health Editor, BBC News

The ads of six companies that sell Liquid Brazilian elevators (BBL) have been prohibited in the United Kingdom for trivializing the risks and exploiting the insecurities of women around body image.
All appeared on Facebook or Instagram and used limited time agreements for “irresponsible” customers in the reserve, says the Advertising Standards Authority (ASA).
An ad, for example, tried to attract the client with an “exclusive opportunity” to get a “perfect aspect of peach.”
Liquid bbls that inject stuffing into the buttocks to lift them and make the theme look larger or rounded.
The ASA says that due to the risks involved, cosmetic surgery must be portrayed as a decision that needs time and thought, instead of urgency to reserve rapidly and obtain an agreement.
Clinics must be the social response and should not trivialize procedures or play with consumer insecurities, he says.
An announcement said: “Get the curves and contours that you have always wanted with our safe and effective body filling treatments.
Another claimed an infection rate of 0% in its sterile clinic, with a minimum pain.
The handle says that liquid bbl would lead to a certain level of risk for the patient, such as infections.
He adds: “Marketing specialists should not suggest that happiness or well -being depends on complying with a particular body or physical appearance.”
The advertising control agency says it has been using AI to proactively search online ads could break the rules.
Three of the clinics: Beautyjenics, Bomb Doll Aesthetics and CCSKINLONDUBAI -DID did not respond to ASA consultations.
Rejuvenate Clinics said it has reviewed ASA orientation and will eliminate all references to offers and limited time statements in ads that surgery is performed by a doctor with ultrasound, to minimize risks and improve safety.
Eme Aesthetics said that all their clients receive a complete consultation and do not have the obligation to reserve any procedure and, therefore, considers that their announcement had not pressed consumers or trivialized the risks of cosmetic procedures.
Dr. Ducu said that he will ensure that he follows the rules and the orientation of the ASA, that the sacrifice of the Black Friday of limited time had the intention of providing consumers with the opportunity to access the company’s services at a discount rate, and always encourages.
BBL liquid facts
- Plastic surgeons say that liquid BBL can carry significant risks and require expert skills and training to perform
- The United Kingdom industry is not a regulated thought: the issue of sacrifice of beauty clinics
- Large amounts of filling can be injected with possible serious side effects, such as blood clots and sepsis
- Mom’s recent death Alice Webb He has highlighted security conerns around BBLS