Sky Sports and the NFL have a new three-year deal running through the 2027 season. This keeps their long partnership going, giving fans more games and events. It’s also the 30th year that Sky Sports has brought NFL games to British viewers, proving how dedicated they are to great international sports.
With this new deal, Sky Sports will show almost 50% more live NFL games. Fans can catch more Sunday games, starting with early evening games at 6 p.m., and then maybe two more at 9 p.m. Sky will also show all the international NFL games, including those in London, Dublin, and Madrid, which helps London stay vital to the NFL’s global expansion.
The agreement covers all main NFL events, like Thursday, Sunday, and Monday Night Football, the playoffs, Pro Bowl, and the Super Bowl. Viewers will still have the NFL RedZone channel, with live coverage of every touchdown. So, Sky Sports is the place to go to watch NFL games outside the U.S.
For UK fans, more NFL coverage means American football is getting even more popular. London is almost like a second home for the NFL, hosting several regular-season games each year at Wembley Stadium and Tottenham Hotspur Stadium. Now that these games are live, British fans can feel more a part of the sport.
People in the industry think this deal helps the NFL grow worldwide and keeps Sky as a top sports channel. By investing in NFL rights, Sky is showing they think American football will keep growing in the UK. With more young fans tuning in, the NFL’s presence in London and Europe should get even bigger, making deals like this important for the game’s future. With more live coverage, more international games, and all the main NFL events, Sky Sports is setting itself up as the place to watch American football in the UK. For fans in London, this deal means even better chances to get into the sport.
