If some time has recently spent, you will know that there is a lot of talk that social networks are the future of the marketing of the real estate agency. “If you are not publishing daily, you are invisible.” “The video content is essential.” “Facebook ads will transform your business.”
And although social networks are undeniably powerful, the reality is that it is rarely a sufficient marketing channel alone. The best real estate agents are not just active on Facebook, Instagram or LinkedIn. They understand that to really dominate their local market, they need to be everywhere, combining the construction of brand in line with out -of -line marketing that is impossible to ignore.
There is no doubt that social networks have changed how agents connect and interact with possible vendors. A well located video or a constant presence in people’s news can make an agent more recognizable about time. But social networks marketing is easy to ignore. An owner can see his publication today, but he will forget him five minutes later, since they continually move during the next hour. Digital marketing is testing, it appears with sufficient frequency so that, when the time comes that a seller make a decision, their name and face are already familiar.
On the other hand, out -of -line marketing is difficult to lose. Whether it is a board of ‘for sale’ outside a property, a brochure through the door or a personal letter that offers an assessment, these are tactics with which the owners interact physically. A Facebook publication disappears in seconds, but a meeting sold is awake for months. An advertisement on social networks fades when the budget is exhausted, but a well -intermitted letter can sit on a kitchen counter, ready to be collected when the time is correct.
The most successful agents understand that online and outside marketing works better when they support each other. A strong digital presence helps build a family, while traditional marketing guarantees that its name is seen and not ignored in the real world. It is not about choosing one about the other; It is about creating a marketing strategy that keeps it in mind, regardless of where possible sellers look.
The landlords do not always remember where they saw their name for the first time. Was it on a Facebook ad? A video on LinkedIn? A ‘for sale’ board on the street? It doesn’t matter. What matters is that when they are ready to sell, they think of you first.
So, while other agents focus all their efforts in one place, be sure to do everything possible to highlight. Because agents that really dominate their markets are those who understand that no unique marketing channel is sufficient on their own. You need to be everywhere.
Chris Webb is the founder of the real estate agent consulting
