An expert in finance and real estate investment with experience in real estate and world business financing analyzes the trends of 2025, the strategies of investors in an unstable market and the balance of profits with social responsibility.
According to Forbes, the real estate trends established by 2025 are the standardization of virtual routes, increased prices and increased costs of new and existing properties. For example, it is predicted that virtual reality tours become the first standard step in real estate investment decisions this year, saving time and resources when seeing the properties. This change will make real estate markets more accessible and efficient, benefiting investors through faster and more informed decision making. We ask Jenience Sampson, a winning real estate and investor agent specialized in complex agreements and international investments, how to invest in this volatile market. We discuss the prospects to invest in rental properties and work with real estate in oversaturated markets, turning tactics and finding non -traditional financing sources, standard fears of buyers and specific recommendations for ideal agreements.
“I am closely observing the Asian, European and Caribbean markets.”
Jenience, let’s start with a pressing problem: where to find profitable opportunities in real estate in 2025. You manage your business in ontarium, managing commercial and residential properties and finance. Many of his colleagues describe the market as ‘frozen’ due to high interest rates. What strategies do you recommend for buyers and investors?
Yes, US mortgage rates have reached ~ 6.8%, slowing down the activity. But there are opportunities, and experienced investors see them. For example, the Canada Bank reduced its key rate at 3.25% to stimulate the market. Given the current situation, I can sacrifice some tips for potential buyers: do not hesitate to negotiate concessions: sellers are more open to discounts now. If you expect rates to fall, consider adjustable rate mortgages (arms). And do not ignore the seller’s fine as an alternative to traditional bank lenders.
It specializes in supersaturated markets and inventory shortage. What segments are currently sacrificed by the best investment opportunities?
In the United States, suburban markets such as Charlotte, Raleigh and Tampa are growing in Canada, focus on Calgary and Edmonton: prices are 15-20% lower than in Toronto, with a strong rental demand. Meanwhile, Toronto and Vancouver have seen a slower growth, so caution is recommended. As I consider international expansion for my own company, I am particularly interested in Asian, European and Caribbean markets with growing economies and real estate demand.
Is a good investment rent at this time?
Absolutely, special in Canada: the high prices of housing and scarcity hold demand. Multifamily properties in well developed areas are a stable option. In the US, rents also have demand, but take into account the increase in taxes and insurance costs.
“Investors are increasingly resorting to creative finances”
These new conditions probably require new approaches to closing offers. How have financial strategies changed in the last two years?
Yes, I have observed a fascinating development. Investors are adopting more creative solutions. For example, private mortgages – fast loans insured by property – or winning traction. The “subject to” offers, where buyers take existing loans without refinancing, are another option. Some are grouping capital through joint companies.
What should investors look when the property turns in 2025?
The objective properties with profitable renewal potential: the BRRRR strategy (purchase, rehabilitation, rental, refinancing, repetition) works perfectly here. In addition, concentrate in areas with growth potential by monitoring the development of the neighborhood and prioritizing locations with a strong rental demand such as safety only if sales take longer.
You work with unconventional financial sources. What advice do you have for beginners?
Some less obvious options that we use include private loans insured by a property with an interest of 8-12%, the joint companies where we obtain agreements and investors provide capital, divide the 50/50 gains and the fine of the seller where the seller acts as a lender. The newcomers who seek to invest with lower capital requirements, domestic capital investments, HEI, allow household homes to access cash without monthly payments, while investors share future appreciation. Real estate crowdfunding is another option, grouping resources and risks with experienced investors, ideal for smaller projects.
“Adaptability was the key lesson”
He entered real estate after several years in car financing, where he was a main financial manager who increased sales through strategic marketing and lenders. Did you help that experience, or did you have to reinvent your approach completely?
The automotive industry taught me to evaluate solvency, manage objections and develop marketing strategies. Automobile financing implies many “difficult” offers, an excellent training field for negotiation. This was invaluable when entering the real estate business. Immediately we prioritize personalized solutions and associations with lenders ranging from main banks to private lenders.
In 2022, he received prizes in sales of record performance commissions. Despite Covid and the economic turbulence of 2021–24, he maintained the resilience of his company. How did you achieve this time the crisis?
I think three factors were crucial. We work intentionally with investors, gathering a reliable group of partners willing to invest even in the midst of high inflation. We emphasize renovations, we buy real estate at low prices, renewing them and selling at a margin of 20-30%. We also take advantage of the market niche and sacrifice flexible terms for buyers for the first time. The digital tools were lifeguard: the virtual tours and the signature of online documents allowed us to close the offers remotely. The general lesson? Adaptability. We change 90% of online operations quickly and dominate contactless transactions.
What recurring challenges faces in your field, independently or current trends?
Persistent problems include supersaturated markets, inflation and inventory shortage. But it can mitigate the thesis trusting a stable investor equipment, residual income rentals, adapt to market conditions, understand market fluctuation, know the needs of customers deeply and develop a low almost intuitive sense and buy low and buy low and buy low and buy low and buy low and buy low.
“Understanding motivation is the key to treatment”
His experience in Psychology – Hons Ba Psychch, MSC in Forensic Psychology – shows do you help negotiations?
Immensely. Understanding motivation is the key to the agreements, and I always effort to understand the conductors of both parties. For example, if a seller is hurried or anxious for delays, I propose a quick closure with a slight discount in flexible terms. If a buyer Frears paid excessively, I show comparative prices analysis of, for example, five years.
Continuing with psychology, what Frears commonly has housing buyers and how do they help them face?
– Several frequent groups have emerged over the years, so effective solutions are developed. The objective is always to guide buyers towards informed decisions, prepare them for current market conditions and simplify the purchase. For example, I help with the previous approval if they care about the approval of the mortgage. If you fear buying at a peak, I provide data that shows that suburban prices are still increasing. If the process is in excess, I break down every step.
How do relations with banks and private lenders relate?
Transparency and professionalism are fundamental: banks value clear documentation and reliable partners. Therefore, I always provide complete details of the agreement, I maintain regular communication and look for terms of win-win, such as presenting customers a solid credit history and great professionalism.
“It’s not just about prices”
Today’s successful companies must balance profits with social responsibility. Support local beneficial organizations. What advice do you have for current and future clubs in this regard?
Always remember that it is an investment in the future. When companies help address social problems, such as accessible medical attention, it generates customer confidence and motivates the equipment. Options abound: Personal donations, will (CE, donating 5% of each agreement to the hospital fund), investing in ecological homes or supporting affordable mortgage programs and medical workers, as we do. It is not just about the image or relations with long -term customers, it is about seeing their work as something much bigger than the simple business.
Let’s model a case study to demonstrate practical solutions. Let’s say, sell a 20% challenging property above the market value.
Certainly. Take a shopping center in an “unpopular” neighborhood of Ontario. To sell it, we rename, highlighting the proximity to a new university campus. We secure the anchor tenant (a physical conditioning chain), reducing the risk of the buyer. Using the seller’s fine, he received 30% in advance, with the rest in installments with an interest of 5%. Result: a property evaluated 4 m sold by 4.8 M. or consider a house in a “less prestigious” area with potential. We create a virtual tour emphasizing the park’s view, quiet search buyers directed through ads and organize private finances. Result: a 1.2m sale in a 1 m-for.
What universal conclusions emerge from these examples?
Innovative solutions for difficult sales today combine digital tools with directed marketing. And implement flexible agreements of finance or restructuring to the changing circumstances of accommodation investors produces success in crises. Real estate success is not just about prices, but it is about understanding people. Knowing what customers and banks fear and want to offer solutions that benefit everyone.
