How are companies really using AI? A new report has the answers
Career Escalators / May 14, 2025
Stefano Puntoni
Generative artificial intelligence is in transition from a curious toy to an indispensable Tool that are more companies in daily operations, according to a new report By Wharton Experts and Marketing Consultancy Gbk Collective.
“Growing: Navigating Gen Ai’s Early Years” is a survey of more than 800 senior Business leaders in large organizations that reveal a seismic change in their attitudes and AI applications in a short time. In 2023, the first year of the survey, only 37% Reported using ai weekly. That number has increased to 72% in 2024. Negative perceptions, Namely, concern and skepticism are softening as decision makers explore how this Evolutionary technology can help their companies improve.
“I was pleased to see the results. The image we are obtaining is that people are Learn about the generation of the generation, and what they are learning, they like, ”said Wharton Marketing Professor Stefano Puntoni, who is also co -director of the Faculty or AI in Wharton. Hey Report together with Jeremy Korsst, partner of GBK Collective and Mary Purk, executive Director of AI in Wharton.
According to the survey, the generative AI is being widely implemented in all functions, even In departments such as marketing and human resources that were initially slow adopt it. The greatest use is in the writing and editing of documents and proposals with 64%, Closely followed by data analysis and 62%analysis. Other high -use functions Include customer and support service (58%), fraud detection and prevention (55%) and Financial prognosis and planning (53%).
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