Over the past four years, King O’Holi has become one of the UK’s most respected and in-demand performance directors and artist coaches. His work extends beyond choreography — he transforms how artists connect with their audience, bringing together storytelling, energy, and world-class stagecraft.
From emerging voices to global icons, King has played a pivotal role in elevating artists across genres, including Zara Larsson, Little Mix, Sugababes & Clean Bandit, Ayra Starr, Odeal, J HUS, Craig David & many more. His creative direction has graced some of the world’s biggest platforms: Glastonbury, the BRIT Awards, MOBOs, and BBC Radio 1’s Big Weekend, as well as branded collaborations with Spotify, Disney, Apple Music, and others.
A Unique Skill Set That Blends Artistry with Leadership
King’s ability to craft bespoke performance concepts is unmatched. He doesn’t apply a one-size-fits-all approach. Instead, he works closely with each artist to understand their identity, brand, and vision — translating that into movement, staging, and a powerful stage presence that resonates with audiences worldwide.
His skills include:
Performance Direction & Creative Vision: Creating dynamic performances tailored to each artist’s story.
Artist Coaching & Development: Training artists in stage presence, movement, confidence, and emotional expression.
Choreography & Movement Direction: Developing movement that enhances musicality and artist branding.
Leadership & Mentorship: Leading creative teams while mentoring the next generation of performers and creatives.
Coaching Artists Beyond the Stage
As an artist coach, King focuses on building more than just choreography. He helps artists cultivate confidence, stamina, and authenticity — preparing them for the physical and emotional demands of live performance. His method ensures that performers not only move well but move with meaning, fostering real connection with their audiences.
Through his leadership of Space To Create and the STC Training Club, King has also developed a trusted hub for talent development. Many of today’s rising performers have honed their skills under his mentorship, benefiting from an environment that values artistry, cultural relevance, and excellence.
An Impact That Resonates
King’s track record speaks for itself:
Artists who once struggled with stage confidence are now delivering commanding, headline-worthy performances.
Newer talents are learning the art of live performance early in their careers, building foundations for longevity.
Creative teams, from choreographers to stylists, have found mentorship and collaboration opportunities through his leadership.
The King O’Holi Philosophy
“Performance is more than movement — it’s storytelling, energy, and connection.”
King O’Holi’s mission is clear: help artists not just perform, but create unforgettable moments that define their careers. His work continues to shape the future of live entertainment and artist development, inspiring both audiences and the industry itself.
