The plant-based sanitary towels and tampons, marketed under the brand name Luna, aims “to be as inclusive as possible”, the company said.
The back of the box reads: “A person who menstruates will on average have over 400 periods and use around 11,000 period products in a lifetime.
“However, we understand periods are never average, and so we have created Luna, a range of period products that suit you as an individual.”
Blogger Grace Latter said: “Oh my goodness. I am so, so impressed by Superdrug today; not only are their own brand LUNA pads are entirely plant-based, on the back it says ‘a person who menstruates’.