Sowvital Plants the Seeds of Success with NetSuite

NetSuite helps plant care startup manage inventory, build robust financial operations, and streamline international expansion as it rapidly scales

Sowvital, a creator of premium horticultural products, is using Oracle NetSuite to support its ambition to reconnect people and their plants with science-led botanical care. With NetSuite, Sowvital has been able to take advantage of an integrated business system to gain insights across its operations, automate critical processes, and enhance decision-making as it expands into more countries.

Launched by graduate lawyer Jack Lewis in 2022, Sowvital was inspired by a love for nurturing houseplants and provides a growing community of houseplant lovers with scientifically, ethically, and aesthetically focused plant care products. Since it was launched, Sowvital has rapidly grown through its online business and retail collaborations with Goop and Le Bon Marché. To efficiently manage this demand, establish a scalable foundation for future growth, and optimise the omnichannel experience for its customers, Sowvital selected NetSuite as its enterprise resource planning (ERP) system.

“Sowvital was established to support metropolitan gardeners, and educate the community of plant lovers, with a ritualistic and scientifically driven philosophy,” said Jack Lewis, founder and chief executive officer, Sowvital. “This scientific, data-backed approach equally applies to the systems that are helping Sowvital flourish. We adopted NetSuite immediately after launching so that we could make effective use of data to make quick decisions and help our business grow. In this business environment, execution is everything. NetSuite provides the foundation for us to do that successfully, with best practices baked into our operations from the very beginning.”

With NetSuite, Sowvital has been able to automate processes across finance, inventory management, order fulfilment, reporting, and analysis to help meet increasing consumer demand. NetSuite has also helped Sowvital’s finance team to improve data accuracy, gain a consolidated view of cash flow, and save time by automating manual processes across reporting, bookkeeping, planning, and analysis. In addition, Sowvital’s operations team uses transaction data and sales trend data in NetSuite to optimise inventory levels for Sowvital’s direct-to-consumer and B2B channels, as well as to inform manufacturing plans. Moving forward, NetSuite will support Sowvital as it extends its footprint in the U.S. by providing support with respect to tax regulations, as well as gaining deeper integrations with its Shopify store. Sowvital has been supported by NetSuite Solution Provider NoBlue.

“Sowvital spotted an opportunity to extend the notion of ‘self-care’ to the world of houseplants and in a short space of time, it has become a cherished brand,” said Nicky Tozer, SVP EMEA, Oracle NetSuite. “The Sowvital team had the foresight to adopt the systems that will be key to their success early in their journey. This has enabled Sowvital to benefit from best practices to scale from the earliest possible opportunity, helping to overcome growing pains before they arise.”

About Oracle NetSuite

For more than 20 years, Oracle NetSuite has helped organisations grow, scale and adapt to change. NetSuite provides an integrated system that includes financials / Enterprise Resource Planning (ERP), inventory management, HR, professional services automation and omnichannel commerce, used by more than 34,000 customers in 217 countries and dependent territories.

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