Could Microsoft’s climate crisis ‘moonshot’ plan really work?
Microsoft drew widespread praise in January this year after Brad Smith, the company’s president, announced their climate “moonshot”.
While other corporate giants, such as Amazon and Walmart, were pledging to go carbon neutral, Microsoft vowed to go carbon negative by 2030, meaning they would be removing more carbon from the atmosphere than they produced.
By 2050, Smith added, the company was aiming to remove all of the carbon they had ever emitted since being founded in 1975.
The firm’s promises won plaudits from conservationists and climate conscious Microsoft employees, but also attracted big questions: how are they going to actually deliver this?
Much of its plans lean on nascent technology. Critics, meanwhile, see the move as a gamble aimed at justifying Microsoft’s ongoing deals with fossil fuel firms.
Microsoft releases less carbon a year than Amazon and Apple, but more than Google. The company has 150,000 employees across offices in more than 100 countries, and is still focused on developing the software and consumer electronics that made them a household name – Windows, PCs, Xbox. But after a temporary slump following their heyday in the 1990s, they have also once again become innovators, developing world-leading artificial intelligence (AI) and cloud computing products.
The company hopes to bring that innovative approach to its climate policies, in part by widening how it calculates its carbon footprint, beyond most corporate responsibility plans. Historically, Microsoft has only counted those emissions that fall within the scope of their own business operations – employee travel, company vehicles, heat and electricity in company buildings, and so on.
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From now on, it plans to take responsibility for the emissions produced by its entire supply chain, including the full lifespan of the products it makes and the electricity that customers may consume when using its products.
Meanwhile, increasing the scrutiny on Microsoft’s plan are its dealings with fossil fuel companies, which have been highlighted by some as evidence of hypocrisy as it makes climate pledges. In 2019 alone, the technology company had entered into long-term partnerships with three major oil companies, including ExxonMobil, that will be using Microsoft’s technology to expand oil production by as much as 50,000 barrels a day over the coming years. The staggering amount of carbon this would release into the atmosphere would not be included on Microsoft’s expanded carbon ledger.